We find the best method for cleaning ears is to hold the tip of the ear up and squeeze a good amount of cleaner in the ear of your pet. Then massage the base of the ear for two minutes. You may hear a squishing sound as the fluid is massaged around in the ear canal. After two minutes you can allow your pet to shake his or her head. There is no need for you to try to get the debris out; your pet will dislodge the debris himself.